We recently stumbled upon this TikTok post, which we think is a hauntingly accurate portrayal of the traps we often fall into when crafting content, especially on platforms like TikTok. It raises a crucial point: sometimes, less is more.
This resonates hugely with our Creative Content Strategist, Joey Miranda who confesses to having a tendency for over-criticising content.
“We’ve all been there, dissecting until creativity is lost, forgetting that with user generated content, perfection is futile.”
Joey reminds us, “It’s not just about creating; it’s about being a creator, where resilience and variation are the key ingredients.”
He says his mentor, Martin Irish (Head of Creative) taught him a valuable lesson – that we’re all part-time creatives, part-time investigators and it’s about finding what is unique that makes our clients stand out.
Yvens Tiarmou, one of our Digital Media Executives suggests that “the relentless chase after trends often leaves authenticity in the dust”. He compares content creation to wooing a crush. Emphasising the timeless advice of ‘just be yourself’. He also makes the point that there has been a constant stream of books and blog posts outlining what it takes to go “viral”, but what is often overlooked is the “luck” aspect – those ultra soft factors that are hard to predict and you have no control over, i.e. timing.
Together, their words form one single truth that authenticity has to be our guiding star. By embracing resilience, weaving captivating narratives, and daring to be genuine, we can stand out and create content that resonates.
Get in touch for help capturing authentic content that will set your business apart.