Peter
To celebrate our third consecutive Gold Award from the Institute of Practitioners in Advertising, the team at Hunterlodge has put together a series of free sessions on some of the industry‘s hot topics.We invite you to choose one of the following bespoke half day sessions and experience working with an agency recognised for having one of the most highly trained teams in the industry.
Session 1: Marketing objectives that deliver
Plan more effectively and prove the commercial value of your workread more
- The importance of setting objectives
- Fundamentals of SMART
- The difference between marketing and communication objectives
- You understand the principles but can you write them?
- Calculating payback and ROMI
- Open brainstorm - your objectives: what should they be and why?
Select this course
- Fundamentals of SMART
- The difference between marketing and communication objectives
- You understand the principles but can you write them?
- Calculating payback and ROMI
- Open brainstorm - your objectives: what should they be and why?
Select this course
Session 2: What makes a great brief?
Get the most from your agency and kick start a more successful campaignread more
- The principles of effective briefing
- Why write a brief?
- Getting the format and content right
- The reasons why a written brief is important but not sufficient
- The role of the briefing meeting
- Open brainstorm - improving your briefs and the efficiency of your briefing process
Select this course
- Why write a brief?
- Getting the format and content right
- The reasons why a written brief is important but not sufficient
- The role of the briefing meeting
- Open brainstorm - improving your briefs and the efficiency of your briefing process
Select this course
Session 3: Behavioural Economics
Use Behavioural Economics to help drive your brands forwardread more
- What is Behavioural Economics?
- Behavioural Economics vs standard economics
- The nine principles
- The two key questions
- Evaluating data and using it effectively
- Open brainstorm - why your customers behave the way they do and how to change them
Select this course
- Behavioural Economics vs standard economics
- The nine principles
- The two key questions
- Evaluating data and using it effectively
- Open brainstorm - why your customers behave the way they do and how to change them
Select this course
Session 4: PPC, SEO, Social or Online Display Advertising?
The role of digital channels and making your campaigns more effectiveread more
- The role of different digital channels in the decision-making process
- Audience behaviour online: penetration rates, trends and challenges
- Selecting the right channels, formats and placements
- The importance of integration with other channels
- Setting objectives, measuring effectiveness and justifying online spend to the Board
- Open discussion - what are you doing, what should you be doing and why?
Select this course
- Audience behaviour online: penetration rates, trends and challenges
- Selecting the right channels, formats and placements
- The importance of integration with other channels
- Setting objectives, measuring effectiveness and justifying online spend to the Board
- Open discussion - what are you doing, what should you be doing and why?
Select this course
Session 5: Evaluating success
Econometric modelling and how to use it to evaluate communicationsread more
- The fundamentals of econometrics
- What is an econometric model?
- Planning and undertaking a project
- The three key questions
- Using the output from a model to measure communication effectiveness (payback)
- Open discussion - applying econometric modelling
Select this course
- What is an econometric model?
- Planning and undertaking a project
- The three key questions
- Using the output from a model to measure communication effectiveness (payback)
- Open discussion - applying econometric modelling
Select this course
Session 6: Just give me some great ideas!
Challenge some of the industry‘s strategic and creative mindsread more
- The challenge
- Being realistic
- Getting the objectives right
- Idea exploration
- Throw away or keep?
- Bringing the best ideas to life
Select this course
- Being realistic
- Getting the objectives right
- Idea exploration
- Throw away or keep?
- Bringing the best ideas to life
Select this course
