The challenge
With Diabetes highlighted as a substantial problem across the UK and more and more people being diagnosed, sufferers needed to be informed of the various health aspects, treatments and support available to them. We were asked to design and produce a piece of collateral to support the objective of encouraging diabetes self-education and management.

Our insight
We created a diabetes pack that was accessible, simple to use and refer to, and enabled patients to help themselves. In an effort to reach such as diverse audience, the pack has been translated into several different languages including Bengali, Punjabi, Urdu and Tamil.

Results
Recognised for outstanding design in Design Week, the pack continues to help sufferers and has been distributed to over 350,000 patients across the UK. It remains a major success in attracting sponsorship from the top pharmaceutical companies and has had several write-ups in health publications such as the British Medical Journal (BMJ).

Winner, NICE Health Awards for quality of patient information and campaign strategy