The challenge
Club Wembley is Wembley Stadium’s premium seat programme and its most important revenue stream. With their premier seats and boxes used by some of the largest corporations in the UK, we were asked to create demand by driving sales leads into the business.

Our insight
We undertook detailed market research and audience segmentation which together with client research and insight, led to a core proposition that ‘Club Wembley is the only way to guarantee you’re there’. We focused on building awareness whilst dramatising the benefits.

Results
We’ve dramatically changed the way that Club Wembley communicates to its target markets by providing material to suit the premium market.