Using social media to prove that #TeachersMatter...
In a mere 8 weeks we generated 110.3 million global impressions, gained 16k Facebook followers and 2.6k Twitter followers. Increased Twitter impressions by 44%, Facebook reach by 86% & overall engagement by 72%. We generated 30% more traffic to the website from social.
Using specific targeting, a creative 'if you can...' message and a well thought out social strategy we promoted the top 50 teachers across social channels and the Global Teacher Prize Blog creating a narrative story to engage the public and build awareness around the prize.
Increase impressions and engagement of the Global Teacher Prize YOY by 15% across all social channels. And generate buzz around the Top 50 Teachers in the build up to 2016 Global Education and Skills Forum - whilst raising the awareness of the prize and the teachers themselves.
Our social channels look amazing and create such a heartwarming picture of the Global Teacher Prize!
Harsha Sharma, Digital Communications & Partnerships Manager