Rob Hunter comments on a recent HE poll.


An interesting read from Sky News Data Polls about the perceived value of Higher Education in England and Wales - click here to read the full story. However, it did get me thinking about how easy it is to skew results to meet a headline worthy piece of news.

As reported in The Guardian, “Cost of university ‘not worth it’, poll finds. A new poll suggests the British public think university is not worth the fees charged in England and Wales. The survey of 1,688 customers of Sky produced a response of 35% saying university is not worth the cost and 54% saying it is. Among 18 to 34-year-olds, 53% said it was not worth it. Among graduates, 76% said it was worth the fees.”

Yet the reporting of the statistics could just as easily, and more accurately, have reported that over half of those surveyed believed that the cost of university ‘is worth it’. And it’s worth mentioning that if you take a closer look at the statistics, a high proportion of the relevant target market have positive views about the value of a university education.

I understand the need for an attention grabbing and newsworthy angle, however it would be nice to read some news that gives a positive spin on the HE landscape!

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