Hunterlodge is delighted to be one of only sixteen IPA member agencies to be awarded Platinum accreditation for our excellent Continuous Professional Development programmes. Successful agencies demonstrated a thorough commitment to learning and an evident improvement to the lives of their agency staff and to the development of their business.
Platinum is received after sustaining CPD Gold for four years in any five year period. Winning submissions needed to show creativity in building an energetic learning culture, in support of real business objectives and the development of their people. The agencies must also provide clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success. Further details on CPD Gold Accreditation can be found here.
Says Patrick Mills, Director of Professional Development, IPA, “With every passing year the mantra that CPD is good for business is reinforced by an increasing body of evidence to support it. The long-term commitment of our members to CPD, evidenced by their achievement of the Platinum award, absolutely demonstrates that successful agencies have a strong culture of Continuous Professional Development. It is no surprise, therefore, to learn that churn rates are lower in Platinum and Gold agencies* (15%) than the industry average (30%) - with the consequent savings on recruitment fees, client retention levels are at 94%, there is a 20% improvement in margins and a pitch conversion rate of 65%.”
Talking about our entry, the judging panel commented,
“This submission clearly demonstrates that this is an agency applying an effectiveness discipline to CPD across the business to achieve extremely impressive results.”