Will the advent of mobile ad blocking,change the way advertisers reach out to audiences when they are on the move? Hunterlodge's Head of Media weighs in with his thoughts.
Hunterlodge Advertising has appointed Paul Phillips, previously Head of Strategy at RAPP, as its new Head of Media. Paul will lead a new look media and digital strategy team tasked with driving campaign effectiveness and ROI across all client accounts.
On Monday 22nd September, key gatekeepers of advertising talent -recruitment consultants, headhunters and intermediaries – participated in an evening of inspirational talks on the value of Continuous Professional Development (CPD) to the industry.
Cats Protection, the UKs leading feline welfare charity, has appointed Hunterlodge Advertising to help increase the number of cats re-homed across the country.
The agency won the business after a competitive three-way pitch carried out in consultation with RAR.
Hunterlodge has been tasked with developing an integrated national campaign that promotes the benefits of adopting a cat from Cats Protection along with raising awareness of their new mobile friendly search tool – Find a Cat.
Nick Edmans, Director of Communications at Cats Protection said: “We are excited to be working with Hunterlodge – the quality and depth of research that went into their response to our invitation to tender was really impressive. We’re all looking forward to working together to create a campaign that will make a real difference to our ability to find homes for cats”
Rob Hunter, Managing Director at Hunterlodge states: “We are all delighted to be working with Cats Protection and can’t wait to start creating campaigns that will put re-homing in the public spotlight; it’s an incredible opportunity for our commitment to advertising effectiveness to shine through for an incredible cause.”