Our very own Peter Murphy, creative director at Hunterlodge shares his thoughts with Shots Magazine.

Overview

After the backlash against Pepsi's now withdrawn spot, Shots Magazine asked a number of creatives and clients what went wrong.

According to Pete "It’s easy to sneer when a big corporation gets something so wrong but how did it happen? Let’s look at the ingredients; a social media celebrity, a very current and potentially dangerous scenario, a moment of kindness and humanity amongst the angry confrontation and finally a happy ending instead of tear gas and a baton charge. It made me think that this could be the kind of ad conceived by an AI creative; interesting ingredients but a complete lack of the self-awareness that should have had them writing more scripts instead of going into pre-production on this one."

Click here to read the full article from Shots Magazine.


We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street
Rickmansworth
Hertfordshire
WD3 1AY

Tel: +44 (0)1923 714 949
Email: say_hello@hunterlodge.co.uk

 
Back to top

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of this site have already been set. To find out more about the cookies we use, see our privacy policy.

  I accept cookies from this site.