Sally Hunter, marketing director at Hunterlodge talks to B2B Marketing on her thoughts.

Overview

With new social media platforms popping up regularly, the pressure is on for B2B companies to find the channels and tactics to best engage their audiences. But how can they more effectively rise above the sludge of automated messaging and connect with customers in a deeper and more meaningful way?

Convey emotion in your marketing messages

Sally Hunter, marketing director at agency Hunterlodge, points to Salesforce as a trailblazer in the area of emotional engagement. “Salesforce uses emotional engagement as a key marketing message in their digital advertising: ‘Hi. We’re Salesforce. We make your customers love you.’ They also use social to drive home the importance of their employees in its company culture, which creates a more authentic image of their brand.”

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