Today we introduce you to Joe Durow, who is part of the Account Management Team here at Hunterlodge.
What is your role at Hunterlodge?
I'm an Account Manager.
And what projects are you currently involved in?
I'm working with our newest account, Mercedes-Benz Financial Services! Passing my driving test earlier this year was really perfect timing!
Where are you from originally?
I'm from a little village in Leicestershire called Desford; it's a great place... I'll definitely move back one day.
So why advertising?
I got into advertising through the 2012 IPA Creative Pioneers Challenge, advertising really wasn't something that I'd considered whilst studying but it's an industry I now love, I don't like two days to be the same and that's something that could never be said working at Hunterlodge!
With such a strong focus on effectiveness at Hunterlodge, why does effectiveness matter so much to you?
To somebody that doesn't work in the industry it might just look like we make everything look pretty. Whilst this is important, it's only a small part of what we do. Effectiveness gives us a purpose, it makes us accountable, it's the bit you can feel really great about when a project is complete.
Some favourites now - favourite food?
Hmmm, this is a hard one, but I think homemade moussaka wins!
Favourite project you've worked on here at Hunterlodge or previously?
It has to be the Post Office Christmas Campaign 2014 'Get Christmas all wrapped up'. It was in the early stages of their rebrand and we worked with other agencies to deliver a truly integrated campaign with awesome in-store creative (the bit we worked on) to a great TV ad featuring Robert Webb and Pixie Lott, not to mention lots of social, outdoor, online and print. The campaign worked to communicate various proof points which included guaranteed next-day delivery, longer opening hours and greater-value prices to send parcels.
Favourite thing to do with your spare time?
I love a bit of DIY; I can't wait to have my own big house... can you ever have a project too big? I'm also really interested in art and design, aimlessly wandering around and discovering cool new stuff is what I like to do most.
Tell us something we might not know about you?
I'm an expert on parrots.
How about a random fact about you or something you find interesting?
The Kiwi bird of New Zealand lays the largest egg, relative to body size, of any living bird. Kiwis are comparable to chickens in size, but their eggs are comparable to that of an ostrich.