With the Institute of Practitioners in Advertising (IPA) announcing that their qualifications programme is now open to clients as well as member agencies, Hunterlodge Advertising will be adding the programme enthusiastically to their clients’ continuous professional development agenda.
As a Platinum CPD Award winner with the vision to become the most effective advertising agency by 2016, Hunterlodge Advertising has already seen clients join them on a number of IPA courses in the past.
Rob Hunter, Managing Director and Founder of Hunterlodge said: “Since joining the IPA in 2008, it’s been a prerequisite for all staff to pass relevant IPA qualifications. It’s part of our culture and integral to our industry leading internal career appraisal process. This new introduction will only improve our already strong relationships with our clients and create more effective partnerships, work and results.”
Written by top industry practitioners, the IPA qualifications programme reflects the latest developments in the world of marketing and advertising. Qualifications include:
- Foundation Certificate
- Eff Test
- Search Certificate
- Commercial Certificate
- Advanced Certificate
- Excellence Diploma
The IPA champions CPD to instil a culture of learning in member agencies as a platform for business success. The courses and qualifications, for staff of all disciplines and levels, enhance individual careers and set benchmarks for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.
Says Patrick Mills, Director of Professional Development, IPA: “We are delighted to have opened our qualifications to clients. This is in response to our member agencies’ beliefs that great ideas happen when clients and agencies have an interconnected agenda and clear terms of engagement. This means creating shared learning and development and this can happen through participating in the IPA’s qualifications programme.”