Using digital to drive applications...
By deadline day, we had driven 77 applications - 54% over the initial target - which went on to comfortably deliver the 10 quality admissions to which the Programme aspired.
Used smart channel deployment with search, social and display based on audience and data driven insight with clever use of granular targeting. Key to success was our focus on performance optimisation of all elements - channel, targeting, message and format.
Drive sufficient site traffic that would convert to 50+ quality applications to their GeoVation Programme within three weeks - drawn from an extremely niche audience of technology start-ups.
We're already in a very good place with applications - with a few days left to go!
Gareth Miller, Head of Marketing Communications