MORE WORD OF MOUTH FROM BRANDS THAT INSPIRE HIGH EMOTIONAL INTENSITY
OF MARKETERS SAY THAT OPTIMIZING CREATIVE WORKFLOWS WILL BE IMPORTANT IN DELIVERING A GREAT CUSTOMER EXPERIENCE
From concept through to production, our award winning creative department ensure we are producing effective ideas that meet SMART objectives and drive awareness, interest and response with a strong focus on creative integration across all media channels. Our work covers the full remit of an integrated agency - from creative strategy, positioning and concepts, branding, audience insight and messaging matrix development to copywriting, copy editing, development and production of marketing collateral.
NFL UK – Season Ticket Renewals
We sold 10,000 season tickets within one day of the direct mail piece dropping through letterboxes, doubling the initial target. More impressively, by 1pm we had sold out 2 of the 3 games - 177,000 tickets. The quickest sell out to date.
We created a visually stunning piece of direct mail to inform buyers of the games to be played as well as where they could buy their 2016 season tickets. The direct mail piece was supported by cleverly placed banner ads and page takeovers.
Encourage 5,000 season ticket renewals on launch day, all with a smaller budget than previous years.