Yes, we are serious and no, we are not a religious cult. Through our work with Education and Healthcare clients we look to produce work that changes people's behaviour and improves people's lives.
Keeping our totals rising makes us all here feel proud and pushes up to get even better without ever getting preachy.
What's Fresh
- On your bike with Hunterlodge
- Hunterlodge gives health the Feel Good Factor
- Hunterlodge Diabetes Pack continues to improve lives
- Hunterlodge achieves IPA Gold Standard, again!
- 7th CDF attendance for Hunterlodge
- Hunterlodge campaign shortlisted for CIPR Award
- Hunterlodge go for gold
- Hunterlodge clients shortlisted for Heist Awards 2010
- Hunterlodge gets down and digital
- Hunterlodge wins University of Leicester account
- Hunterlodge helps make wishes come true
- Hunterlodge finds living donors for NHS
- Social Media – what's it all about?
- What gets the best results in Social Marketing?
- Hunterlodge Commissioned by 21st NHS Health Trust to produce Diabetes Information and Resource Packs
- Winning Ways Again…Hunterlodge win London Met University Advertising Account
- I finished the London Triathlon in just over 2 1/2 hours
- Golf maestro picks up trophy
- On your bike...
- Hunterlodge wins Investors in Training award
- Hunterlodge Heist Hat-trick!
- Hunterlodge reaches Golden Standards!
- Hunterlodge in Design Week - Filthyboy
Social Media – what's it all about?
In today's digital revolution we as advertisers and ad agencies are being pushed into online and now social media. But what does it really do for our business, does having hundreds of twitter followers and facebook fans mean people will buy our products or services? I'm not convinced. The growth in user signups to both facebook and Twitter has been on a sharp increase for sometime, but what is the real reason for it, why does Joe Public sign up to Twitter, post random information and gain followers - is it purely a popularity contest? We have never wanted to communicate with strangers before.
The internet has provided a platform to connect individuals like no other medium can, what impact does this create... Well for one it has given the power back to the people, I now know exactly what is wrong with me when I go to the doctors because I've googled my symptoms, I decide or not decide on my holiday destination & accommodation based on reviews written by somebody who quite frankly could be a complete Victor Meldrew where nothing pleases. But yet as internet users were are more likely to believe Victor than the Doctor or the holiday representative. We are tending to believe Joe public not the professional.
What impact does this have on brands, products or services? The fact that somebody other than them can influence my purchase simply by publishing their views and opinions. Do they fight this or do companies go back to good old fashioned basics. The old marketing theory was that a happy customer would tell one and an unhappy customer ten people - the internet connection means this number now can become hundreds, thousands even millions in some cases.
I think what today’s companies should be doing is investing their money in the operations, processes and customer experience of their products/services making sure each customer experience is a good one, then leave the rest to the online community to connect and share such positive and unbiased opinions rather than trying to influence this through advertising. The internet is the most efficient medium for word of mouth advertising - today's organisations now more than ever need to go back to good old fashioned basics to ensure new media success.
Steven Fairey
Hunterlodge Advertising
Head of Media