hunterlodge - marketing & advertising

Campaign Objective

Thames Valley University had been through a series of mergers resulting in a fragmented brand identity. Our brief was to launch a new visual identity to connect with the target audience whilst increasing student intake.

Result

We developed a flexible brand framework that reflected TVU's corporate ambition to be an excellent vocational education provider. Our creative solution streamlined TVU's brand identity with a fresh and powerful new look. This delivered cut through with a diverse range of target audiences and positively impacted brand perceptions amongst potential students.
Against a national trend of declining student applications, our 2007 recruitment campaign resulted in a 10% increase in total student acceptances worth over £500,000 in additional revenue to TVU.