hunterlodge - marketing & advertising

Campaign Objective

Tally Genicom, a worldwide business-class printer specialist, was struggling with market diversification. Traditionally, they had adopted a technically orientated, fact-based approach for communication with re-sellers.

Result

Our brief was to revitalise Tally Genicom's brand communications to create more impact in a highly competitive environment.

Following research with re-sellers, our solution was to take a more conversational approach, dramatising the competitive benefits of Tally Genicom's printers. We brought this to life with a new advertising campaign executed through international industry trade press. As a result, Tally Genicom has become a stronger challenger brand in the marketplace.