hunterlodge - marketing & advertising

Campaign Objective

Thames Valley University wanted to improve student behaviour and set out to address this and generate pride in their Reading Campus.

Result

We developed the Love your Campus campaign to capture the attention of students, with posters strategically placed all over the campus to address specific issues like mobile usage, litter, language, noise levels and timeliness. An internal survey showed 74% of students were aware of the 'Love Your Campus' campaign, which brought about a significant positive change in behaviour, observed by staff and students alike.
The campaign has been so successful that it has been short listed in the "Best use of traditional media" category at the 2008 Heist Awards.