Sodexo

Relaunch of a €13.83 billion company

Name Change

Campaign Objective
The legacy of the company's French origins could be clearly seen in the spelling of the name, Sodexho. However, as the company expanded internationally, the pronunciation of the 'h' was proving to be problematic in a number of key markets.
Result

The shareholders voted to drop the 'h' in their AGM and the Hunterlodge team was commissioned to produce the advertising campaign to launch the name change to the market place.

Our visual idea celebrated the change. Intelligent media buying cut deep into the target audience and trade.