hunterlodge - marketing & advertising

Campaign Objective

The London Borough of Newham approached Hunterlodge to design an environment for their new 'Workplace' offices – a welcoming yet professional environment where residents of the borough would feel comfortable discussing their future employment opportunities.Carnaby St.

Result

Within four months, Hunterlodge created an engaging brand, identity and name, then implemented this across the design and build of the Workplace 'shops' as well as producing all associated marketing materials to promote the offering.

The design is simple yet engaging with a vibrant colour palette and a versatile font. Imagery is welcoming and positive and reflects the diversity of the borough combined with an illustrated style for icons and supporting graphics which allow key points to be easily highlighted.

By October 2007 Workplace had placed its 300th person into employment, three times above the forecasted target for this date. Workplace phases 2, 3, and 4 are all in development and are going to transform the employee opportunities in the London Borough of Newham.