hunterlodge - marketing & advertising

Campaign Objective

Motivating residents to engage and participate in their local community is no easy task, particularly if you're the London Borough of Newham and have such a diverse resident base.

Result

Hunterlodge's solution was to develop a stand alone participation brand which could work alongside the London Borough of Newham branding but had none of the undertones of an establishment. LIVE LIFE, a colourful, impactful brand supported a simple powerful message 'See it. Try it. Live it. Love it' was the right answer. LIVE LIFE has been successful in attracting hard-to-reach groups of residents to local events and activities.