London Borough of Newham

Creating the next Carnaby St.

Green street


Campaign Objective
The London Borough of Newham wanted to build a reputation for Green Street, so it sits on a par with London's most fashionable areas such as Portobello Road, Camden Market, Carnaby Street and Brick Lane.
Result

Green Street is known as the Bond Street of East London. It is home to many retail outlets serving the Asian community with a variety of cultural fare ranging from food to saris, as well as the celebrated West Ham United Football Club.
Having been awarded the project we undertook extensive research and put together a successful business and marketing strategy including visions, values, street development plans as well as a staged five year implementation plan.