Hunterlodge win University of Exeter media account
The University of Exeter Business School has selected Hunterlodge to handle its media advertising services after a final three-way pitch process that began last March with a pre qualification questionnaire stage. Ranked in the top 10 of education league tables, the University of Exeter was looking for an experienced media buying agency to help deliver its complex advertising messages to a wide range of stakeholders in highly competitive regional, national and international markets.
Feedback from the University on Hunterlodge’s bid highlighted that “it was your level of engagement with the brief which really impressed the evaluation panel. The depth of your research into the types of people who should be targeted by advertising for the One Planet MBA, the selection of advertising inventory based on this targeting and your expected returns for each campaign really stood out…”
Rob Hunter, Managing Director at Hunterlodge Advertising confirmed, “Our emphasis on continuing professional development over the last few years has significantly strengthened our ability to provide outstanding advertising solutions for our clients and this was clearly reflected within our recent submission for the University of Exeter. We are proud to be adding the Exeter Business School media account to our client portfolio and are looking forward to driving the brand forward over the next couple of years.”
15 September 2012