have you got what it takes to be a London firefighter?

Hunterlodge advertising has created the London Fire Brigade’s latest recruitment campaign which will run from 10 May to 20 May. The aim of the campaign is to recruit 150 trainee firefighters with a focus on attracting more women, particularly black and ethnic minority women, into the organisation.

On the Brigade’s Facebook page potential applicants can take a short quiz to help them understand the role of a firefighter and the qualities required. It’s the first time that the Brigade has used social media to attract candidates.

The campaign has already received much national and regional media attention from the likes of the BBC, ITV, LBC and Marketing Week.

9 May 2011